Perhaps it is difficult to imagine a modern kitchen without a slow cooker. She relatively recently appeared on our market, but managed to win the hearts of housewives.
IMPORTANT! According to the most readable source of the Internet - Wikipedia, by the multicooker we mean a kitchen electrical appliance, which prepares food in an automatic / semi-automatic mode.
The algorithm of operation is simple: find an interesting recipe, lay the products, expose the program, get the dish.
The slow cooker, as we used to see it, appeared in the 90s of the last century. The designer is Canadian of Chinese origin, Robert Van. So he resolved the issue of feeding his large family with healthy food with minimal time.
According to him, the resulting device is the result of experiments with the Crock-Pot pressure cooker, which was popular at the time, to which electronic filling was added. The work was spent one and a half years and $ 300 thousand
What caused the popularity of multicooker in Russia
Experts have different opinions about the reasons for the popularity of multicookers in our country. I like the version of one forumchanka. In her opinion, the roots of popularity should be sought in Russian folk tales. There is a magic item - a self-serving cloth on which everything appears ready. Probably, from there, the desire to have a pan-all-immediately-fast-cooking. You just throw the ingredients, press a couple of buttons and that's it - welcome to the table! And she also notifies you when it's time to wash your hands, take forks, spoons.
It’s not for nothing that the ad says working women need because they can cook tasty, healthy food without the risk of burning.
Why in Europe and America multicookers are not popular
The device that has become customary in Russian kitchens has a completely different history in European countries and the USA.
The reasons for the lack of demand for multicookers
It so happened that all new items begin their march around the world from America and Europe. The difference with our country is usually not more than six months. If our housewives first tried a slow cooker in the early 2000s, then why did Germans or Danes still not use such an easy-to-use device?
The reasons for this phenomenon are several.
Conservatism
The lack of a multicooker, for example, in a German kitchen can be explained by natural conservatism. The Germans are a meticulous, punctual people, with difficulty letting something new into their measured life. They are accustomed to saving, counting every euro, so that later on vacation they will not be denied anything. Spend on things that you can do without, they did not.
Fears
The following argument can be considered caring for the environment, their health. Devices use Teflon coating. Scientists have proven that when heated above 200 ° C, substances harmful to humans and nature are released from them. If, when cooking in a frying pan, these substances go off (for example, into the atmosphere), then here, in a confined space, they are mixed with food. This is a strong argument, but devices are sold without Teflon coating.
Less cooked at home
This is probably the main reason. Foreigners don't cook at home so much, like us. In the restaurant for dinner, they really go often. A semi-finished products that they have in the course, you can warm up without a slow cooker.
Lack of marketing promotion
A good marketer, if desired, will prove to any hostess that without this kitchen unit her life would not be complete. If this does not happen, it means that not all housewives are covered by “smart potters” traders abroad.
Using other devices
Europeans, like any other housewives, use household appliances that they have:
- rice cookers;
- electric pans
Changing attitudes to multicookers in America
Recently, however, in the United States, attitudes toward devices we are used to have begun to change.
“It’s never been so easy to cook. I don’t imagine life without this pot!”, “They (the multicooker owners) are crazy,” says the restaurant chef. Such comments are increasingly appearing on specialized forums.
REFERENCE! The number of Instant Pot holders in Facebook has exceeded one and a half million; there are groups (almost 200 thousand participants) where they exchange recipes, discuss, recommend.
It is now. And three or four years ago, they were only used by people from the post-Soviet countries. What happened in the States?
How did the slow cooker conquer America
- year 2013. Walmart offers several brands. There is almost no demand for them.. For the year sold about 500 pieces. Experts explained: people in America adhere to modern views, they do not cook at home. Multivarki they do not need.
- Robert Van decided to promote the product through social networks. He sent out several hundred devices to famous bloggers, counting on positive reviews and reviews. It worked.
- In the middle 2014 Facebook created a group where gadget owners discussed diets and suggested recipes. With the help of Mark Zuckerberg, who took up the promotion, the product gained immense popularity. The group today has about 2 million members.
- AT 2015 sold more 100 thousand samples, talked about the new device. The following year, only Amazon's bought 200 thousand, in 2018 - about 300 thousand.
And although today three quarters of American families are not ready to purchase a new device, experts suggest that in the near future there will be significantly fewer such families.
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